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Here is the translation of the August 2004
Midi-Libre Article
New York Wines Have a
Poussan Accent
In New York, the wines from
here have the accent of Poussan, the tiny village in the South of
France where Sylvie's family produced wine for nine generations. An
artist who, until now, had for a sole objective the design of
jewelry, is on the way to becoming one of the ambassadresses of
French wines, in particular Languedoc, in New York. Born in
Poussan, Sylvie Oliver comes from a family of wine growers. Her
grandfather, then her father worked their vines a long time, in the
foot of the hills of Mourre. Today, one of her cousins, Jacques
Bordenave, cultivates part of the grounds of their common
ancestors. With a certain success, since his "Mas Cabrolous"
succeeded in crossing the Atlantic. With the excellence of his
product in AOC and with the talent of his cousin living in New
York, Jacques Bordenave succeeds today. It is a family drama, in
fact the death of her father, who pushed Sylvie recently in a dream
to try to make known the light local wines to the American wine
lovers. The idea was created in the mind of her husband two and
half years ago: "He thought that while traveling regularly between
the two countries and having two houses, one in New York, the other
in Poussan, I could try to sell wine in New York". Sylvie Oliver
was almost ignorant up to now "At the time, I did not even know
what was a type of vine", she remembers. Self taught in the ways
of wine, she had to learn all the subtleties of the export of the
wines. To locate the interesting products is undoubtedly
summarized "with a very good faculty of tasting and a to recognize
which wine can join which foods. I am neither a sommelière,
nor oenologist, but I have a perfect taste ", insists from now on
Sylvie Oliver. In two and half years and after the first year that
she describes as "torture", Sylvie Oliver all the same has
succeeded in making her place among the French wine retailers in
New York. Her work is recognized today: "In the profession,
everyone trusts me from now on". A confidence which is found in
the number of wines that she can from now on proudly promote on the
tables of the best restaurants of New York. Thus, last year, she
modestly started by "placing" two wines: one of Cahors, the other
of the area of Pézenas and, this year, her prize list has six
references, including two Languedocians. Wines from Pézenas
and "Mas Cabrolous" of her cousin from Poussan. Her technique
consists in spending approximately five months in France and
devoting most of this time to locating wines. Then she presents
them in New York, to her prospective customers, during a tasting.
Sylvie praises them then negotiates the possible order... She does
not hide that the Iraq has effects on Franco-American relations:
the statements of the type "I will not buy French wines" do not
deter me underscores Sylvie Oliver. Sylvie entered the spiral of a
vibrating trade: " I take courses of oenology, tasting, I read and
I attend all tastings which take place in New York", explains the
American who ensures not to have become self absorbed: "I am not a
business woman, I simply go to the best places and my goal is to
propose my wines to the largest restaurants of New York" She dreams
to see one day one of her Languedoc selections rated by the critics
of the New York Times. For two years, she has also placed all of
her French discoveries at Bayfield, a francophile distributor of
wines in Brooklyn. Finally, very sure herself, Sylvie Oliver
promises: "I will bring people to Languedoc wines
gradually"
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